More consumers buying auto insurance online

Older couple browsing the InternetThe number of consumers purchasing auto insurance policies online went up 22 percent in 2009, comScore reported on Monday.

The 2010 U.S. Online Auto Insurance Report by comScore surveyed more than 2,000 U.S. internet users about conducting transactions online for car insurance. The report found that close to 39 million online auto insurance quotes were submitted by U.S. consumers in 2009, a 21 percent increase from the previous year. Consumers purchased 2.8 million policies online during 2009, which was a 20 percent increase from 2008.

Consumers are shopping around to buy insurance online in an effort to save money during this down economy. Susan Engleson, comScore director, said that “comScore’s fourth annual U.S. online auto insurance report highlights a year of robust consumer activity in terms of submitting quotes and ultimately purchasing auto insurance online. With the U.S. economy mired in a deep recession throughout much of 2009, consumers looked for opportunities to cut costs and shopping around for auto insurance offered one way of doing that.”

The numbers for 2009 are a stark change from those of 2008, when the second half of the year suffered from high gas prices, fewer auto insurance ads, and a suffering stock market.ADNFCR-3298-ID-19743148-ADNFCR

About John Pirro
John Pirro is a licensed fire and casualty insurance agent specializing in various aspects of the auto insurance industry. He worked in the auto body repair industry before taking a reporting position at Online Auto Insurance News.

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