Accenture: Most Americans Would Use Car Insurance ‘Black Box’

The majority of American drivers “would like to use” vehicle technology that records driving data, though a sizable number of them remain uninterested in it, according to a recent survey from Accenture.

The consultancy firm conducted a global survey of more than 14,000 consumers on connective technologies in vehicles, finding that most of those surveyed in the U.S. (57 percent) are interested in using a car insurance “black box.”

The “black box” is a term used overseas to describe devices that, in America, are employed by major car insurers like Progressive and Allstate in the usage-based car insurance programs Snapshot and Drivewise, respectively.

Six percent of respondents said that they already use such technology.

But at the same time, 38 percent of those surveyed said they were “not interested in it.”

The figure mirrors a statement from Glenn Renwick, Progressive’s CEO, who said this summer that the company’s surveys on Snapshot show that about 2 out of every 5 drivers shy from participating in the program.

Snapshot offers car insurance discounts for participating motorists who drive less and exhibit safer behaviors behind the wheel. However, consumer surveys have also shown that drivers are increasingly worried about the privacy of data recorded by the devices.

The Accenture survey, titled “Connected Vehicle: What Drivers Want,” also questioned consumers about their interest in “convenience services” that include premium discounts “using data on driver’s behavior.”

For all of the convenience services listed in the survey, the percentages of respondents who said that they currently use, are “very likely to start” using and “will consider” future usage never dipped below 65 percent.

“Drivers and passengers increasingly expect access to connected services in their vehicles,” Accenture said in its survey. “The connected vehicle space is a fast-growing market and a strategic priority for the automotive industry.”

About Ben Zitney
Benjamin Zitney has been covering the auto insurance industry for the past 2.5 years. Before coming to Online Auto Insurance News, he produced an extensive company history of the 30-year-old California Joint Powers Insurance Authority and worked at the Cal State Long Beach Daily Forty-Niner as a reporter, copy editor and news editor.

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