Travelers Insurance Reports Increase in Mobile Claims-Filings

This week, multi-line insurance provider Travelers announced that it has seen a large increase in the number of customers utilizing its mobile offerings that allow policyholders to file claims through their smartphones.

To analyze the use of its mobile app, Travelers looked at claims filed through mobile devices over the past 16 months, comparing data from the first four months and from the last four months of that period.

The company saw that more than three times as many claims were filed via mobile apps in the first four months of 2011 when compared to the first four months of 2010.

While this is a significant jump, it likely has to do with the fact that, although the company’s mobile site went live in late 2009, the online claim-reporting app was not launched until March 2010.

Of the claims filed through mobile devices during the 16-month period, the majority — 70 percent — were related to personal car coverage.

“Our claims analysis reveals that at the time of an auto accident, it is convenient for individuals to report the claim through their mobile device so they can quickly begin the process of getting their car back to the condition it was in before the accident took place,” said Traveler’s vice president of personal insurance marketing, Jay Gauthier.

The Travelers Group had the ninth-largest share of the U.S. private passenger auto coverage market in 2010, according to the National Association of Insurance Commissioners. It had more than $3.5 million in premiums written for private passenger car coverage that year.

Most major car insurers have introduced mobile apps in the past few years in bids to provide added value for their customers. The app menu usually includes tools that give policyholders assistance after an accident, access to coverage information, access to quote services and even the ability to buy auto insurance online through their phones.

About John Pirro
John Pirro is a licensed fire and casualty insurance agent specializing in various aspects of the auto insurance industry. He worked in the auto body repair industry before taking a reporting position at Online Auto Insurance News.

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