Auto Insurance Icons Interact with Fans

GeckoMany companies are lucky if they have one symbol that people immediately associate with their product, but Government Employees Insurance Company (GEICO) has created two popular icons for its auto insurance brand — a green Gecko and a not-too-smart caveman.

Now, the insurance provider is encouraging caveman fans to interact with their pre-historic hero. Fans just need a webcam and card marker to create a personalized message involving the character.

The custom messages can be shared and posted on most popular social media networking sites. Users can select messages that fall into greetings, sports, relationships, insults and reminder categories.

GEICO’s vice president of marketing, Ted Ward, says the video greetings are an ideal way for fans to interact with the pop culture icon.

“The GEICO caveman is one of the most recognizable marketing icons in the marketplace today,” says Ward. “‘Caveman and Me’ is a great opportunity for audiences to interact with our brand and play off of the popularity of the Caveman and his naturally self-assured sarcasm and trademark humor.”

Of course, GEICO’s other iconic figure hasn’t gone without some notice. The little gecko has made quite the splash across the country in his own right.

Over the summer, the green gecko toured several zoos and aquariums. The collaboration with the Association of Zoos and Aquariums (AZA) helped educate the public about nature and provided discounts to Georgia car insurance policyholders at Zoo Atlanta.

AZA’s president and CEO, Jim Maddy, says the gecko icon does more than just build brand recognition; it also helps spread the company’s mission of conservation.

“By traveling to many different accredited zoo and aquariums, we’ve been able to reach thousands of people with our conservation message,” says Maddy. “Through this partnership with GEICO, we’ve already made an impact on the lives of many children who might not otherwise know about the importance of wildlife conservation.”

About Ben Zitney
Benjamin Zitney has been covering the auto insurance industry for the past 2.5 years. Before coming to Online Auto Insurance News, he produced an extensive company history of the 30-year-old California Joint Powers Insurance Authority and worked at the Cal State Long Beach Daily Forty-Niner as a reporter, copy editor and news editor.

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