Car Insurance Co. Seeks to Gain Visibility through MLS Partnership

Farmers Insurance has entered into a promotional agreement with the Los Angeles Galaxy and the Home Depot Center that officials say will further the Major League Soccer (MLS) club’s outreach to children, as well as increase the insurer’s visibility.

Under the two-year partnership, the club and its home venue in Carson, Calif., have agreed to work with the insurer to promote its brand inside and outside the stadium.

“This partnership allows for us to build on our commitment of teaching life lessons on and off the field through the sport of soccer,” Luisa Acosta-Franco, vice president of multicultural marketing for the company, said in a news release.

Farmers, Galaxy partnershipOfficials with Farmers—which has the eighth largest share of the California private passenger auto insurance market—were scheduled to present a $10,000 check for the Camps for Kids program before Thursday’s Galaxy game.

Camps for Kids, a joint program of the nonprofit LA Galaxy Foundation and the Home Depot Center Charitable Foundation, teaches children about the importance of fitness and health.

Tom Payne, president of the Galaxy, said partnering with Farmers means “bringing together two of the leading brands in insurance and Major League Soccer, respectively.”

The Galaxy is one of the original and most successful clubs in MLS, having won the league cup in 2002 and 2005.

Officials with the Home Depot Center—which is also home to the Galaxy’s MLS rival, Chivas USA—said they were looking forward to providing Farmers with exposure at events.

Farmers’ parent company, Zurich Financial Services, is one of the largest personal lines insurers nationwide, providing discount auto insurance and homeowner policies, as well as a range of other coverage and financial services.

About Gregor McGavin
Gregor McGavin is an award-winning journalist who has reported across the country for such publications as The Associated Press, the Arizona Republic, the Pittsburgh Tribune-Review and the Press-Enterprise.

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