Car Insurance Co. Recognized for Teen Safe Driving Program

Teenage girl doing homework in carThe National Safety Council has recognized American Family Insurance’s Teen Safe Driver Program for its efforts to curtail the number of accidents involving teen drivers with the 2010 Teen Driving Safety Leadership Award.

The Teen Safe Driving Program, in collaboration with DriveCam Inc., has been providing the program to families with auto insurance for teenagers at no cost since 2007. The program consists of installing a camera in teens’ vehicles, recording their driving habits and making the data accessible to driving experts and the teens’ parents. The ensuing feedback provides families with an opportunity to discuss driving behavior and areas for improvement.

American Family auto insurance says that more than 9,000 families have taken part in the program and improved their driving skills.

DriveCam CEO Brandon Nixon says the Teen Safe Driver Program has proved effective at saving lives.

“With more than 60 million miles driven by teens using this video feedback program, there have been five fewer deaths than would otherwise have been expected, according to Fatality Analysis Reporting System statistical data for 16- to 17-year-old drivers,” says Nixon. “Saving five lives and 500 injuries is due to safer driving and seat belt usage as a result of this program.”

There are several other driver safety programs aimed at teenage drivers.

Auto insurance provider AAA recently sponsored its own event aimed at educating teens with National Two-Second Turnoff Day. The event’s goal was to raise awareness about distracted driving by reminding motorists that it only takes two seconds to turn off a phone. Allstate also has a program where teens and parents challenge one another on a course that features a number of distractions.

About John Pirro
John Pirro is a licensed fire and casualty insurance agent specializing in various aspects of the auto insurance industry. He worked in the auto body repair industry before taking a reporting position at Online Auto Insurance News.

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