New Buyers Rank American Family Insurance No.1 in J.D. Power Poll

New policy buyers chose American Family as the best rated car insurance company for purchasing experience in a new study that was conducted between March and April 2011 by J.D. Power and Associates.

Top 5 auto insurance companiesThe marketing-information company said the results of the study come from “more than 75,500 unique insurer evaluations.”

Respondents ranked insurers based on their websites, call-center reps, agents, prices, policy choices and overall buying experience.

The auto insurance companies were then given a point-total based on a 1,000-point scale. American Family received 864 out of 1,000.

Out of the 20 companies for which J.D. Power reported the results, Mercury came in last place with a score of 806.

The industry average was 839.

According to data compiled in March 2011 by the National Association of Insurance Commissioners, American Family Insurance Group had a 1.51 percent share of the total U.S. private passenger auto market in 2010, with about $3.23 billion in direct premiums written that year. The data shows Mercury General Group had a 1.24 percent share, with about $2.07 billion in written premiums.

The company with the largest market share last year, State Farm, came in at No. 8 with a score of 846.

Allstate, the insurer with the next largest share of the market, ranked No. 18 with a score of 826.

Erie came in third for new-buyer satisfaction after holding the top spot for the past three years.

It’s important to note that these ranking only reflect purchase experience and not the satisfaction levels of policyholders who have had histories with these companies. To get a feel for an insurer’s customer-satisfaction track record, consumers may want to look at consumer-complaint data available on the websites of most state insurance regulators.

About Ben Zitney
Benjamin Zitney has been covering the auto insurance industry for the past 2.5 years. Before coming to Online Auto Insurance News, he produced an extensive company history of the 30-year-old California Joint Powers Insurance Authority and worked at the Cal State Long Beach Daily Forty-Niner as a reporter, copy editor and news editor.

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