Car Insurance Co. Promotes Senior Driver Safety Conversations

Old man waving from carDiscussions about safe driving aren’t exclusive to teenagers; senior drivers need to discuss driver safety as well, and Liberty Mutual Insurance is attempting to jumpstart the conversation.

The insurer is sponsoring a “National Conversation Drive” to help families engage in dialogue concerning safety for elderly motorists.

The car insurance provider will hold an all-day event at Chicago’s Millennium Park, where participants can put on special eyewear and suits designed to allow others to feel what it’s like to be an older motorist.

Dave Melton of Liberty Mutual says adult children shouldn’t be worried about discussing driving with their elderly parents.

“It can be difficult to talk to your elderly parents about driving safety. But, in fact, most seniors expect their adult children to have these conversations with them,” says Melton. “Ultimately, we’re helping to preserve seniors’ mobility, whether by modifying driving habits, or by finding alternative, cost-effective means of transportation.”

Liberty Mutual will also donate up to the cost of 10,000 rides for seniors through non-profit transportation network ITNAmerica in return for online conversation pledges.

A family discussion about an elderly driver’s safety can help prevent a car accident and difficulties obtaining affordable car insurance rates as a result.

However, an elderly person doesn’t necessarily have to fork over their car keys. There are several steps seniors can take that can help them maintain the skills they need to be safe on the road.

The Mayo Clinic recommends older drivers remain physically active. By maintaining and improving one’s flexibility and coordination, reflexes can be improved. Furthermore, the Mayo Clinic encourages elderly drivers to ensure they have regular vision and hearing exams. Both senses deteriorate with time and can make driving difficult.

Data from the National Highway Traffic Safety Administration (NHTSA) show older drivers accounted for 15 percent of all traffic fatalities in 2008. The data also show that “most traffic fatalities involving older drivers occurred during the daytime (80 percent), occurred on weekdays (72 percent) and involved other vehicles (69 percent).”

About Ben Zitney
Benjamin Zitney has been covering the auto insurance industry for the past 2.5 years. Before coming to Online Auto Insurance News, he produced an extensive company history of the 30-year-old California Joint Powers Insurance Authority and worked at the Cal State Long Beach Daily Forty-Niner as a reporter, copy editor and news editor.

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