Auto Insurance Co. Featured in MTV Programming

HD television with blank screenAmerican Family Insurance is collaborating with Mindshare and MTV to help reduce the large amount of teenager-involved auto-accident fatalities by educating parents and teens.

This year’s efforts include a six-part Road Trip Adventure series during the second season of MTV’s “The Buried Life.” American Family Insurance’s in-car camera will be featured in the series.

“The Ride” reality series features high school quarterbacks training with NFL coaches and competing to play in the national high school all-star game. American Family Insurance will be featured as a sponsor of a segment called Safety Zone, where players and coaches talk about on-field performance and safe driving.

Last year’s outreach efforts followed Nebraskan teens as they completed road tests in an attempt to win a trip to an awards ceremony during the “Road to the Woodies” campaign.

American Family’s vice president of marketing, Lisa Bacus, says the collaboration will help reach out to young motorists.

“More teens die in car accidents than any other cause in this country, and we need to continue to look for ways to raise awareness and reduce these tragedies,” says Bacus. “This campaign addresses the issue at the foundation, creatively reaching out to young drivers and their parents to have conversations that can be life-savers in the formative driving years.”

The campaign will also feature the insurer’s award-winning Teen Safe Driver program, in which more than 9,000 families have participated. The program works by installing a camera in the car, which records when the vehicle goes through extreme movements. The video is analyzed by professionals who provide tips and feedback.

Data from the National Highway Traffic Safety Administration (NHTSA) show teens are involved in more deadly motor vehicle accidents than any other age group. In fact, the NHTSA says 35 percent of teen deaths are due to motor vehicle collisions, outpacing homicide and suicide.

Given their high accident rate and inexperience, young motorists are frequently ineligible for cheap auto insurance rates. Driver education programs, in-car cameras and other monitoring devices are a few initiatives aimed at making teens safer behind the wheel.

About John Pirro
John Pirro is a licensed fire and casualty insurance agent specializing in various aspects of the auto insurance industry. He worked in the auto body repair industry before taking a reporting position at Online Auto Insurance News.

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