Auto Insurance Co. Promotes Car Safety for Children

Child playing video game in back seatAuto insurance company AAA is partnering with Richard Scarry’s children’s TV series, Busytown Mysteries to help make road travels safer for children.

Public service announcements regarding child passenger safety and featuring Busytown Mysteries characters will begin airing on Sept. 11 during morning children’s programming. In the fall, the auto insurance company will feature the program characters and safety tips in their TourBook travel guides.

Auto safety is a serious issue for children and their parents. The National Highway Traffic Safety Administration says that more than 1,300 children under the age of 14 were killed in a motor vehicle accident in 2008. Proper seat belt use and car seats may lower the chance of death in children involved in auto accidents.

“We know that car seats and seat belts save lives and, when used properly, they are the best protection in a crash,” says AAA public affairs Vice President Kathleen Marvaso. “By teaming with the beloved characters of children’s author Richard Scarry, AAA extends the reach and impact of our safety messages on the importance of properly securing children in the car.”

About John Pirro
John Pirro is a licensed fire and casualty insurance agent specializing in various aspects of the auto insurance industry. He worked in the auto body repair industry before taking a reporting position at Online Auto Insurance News.

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